Alpine-Tech 360
A WordPress site rebuilt as a static Astro build, with the search work carried over.
Rope access and weathertightness
The problem
Alpine-Tech 360 are IRATA-certified rope access technicians. They work at height on buildings across Auckland and Hamilton, doing the jobs that would otherwise need scaffolding.
The brief was three words long
What arrived was, in effect, I want a website. There was no copy, no page plan, no shot list, and no view on what the site was supposed to argue. That is not a complaint about the client — a rope access company is busy being a rope access company, and writing a website is not their trade.
The work is hard to picture if you have never bought it
Most people commissioning building maintenance have never hired a rope access team and are not sure what it covers, where it stops, or why it would beat putting scaffolding up. A list of service names does not answer any of that.
And there was nothing to inherit
No previous site, no rankings, no history in search. Everything had to be decided rather than migrated.
What I did
Worked out what the site needed to say, then said it
I built the structure from scratch: which pages should exist, what each one is for, what order a stranger meets them in, and which question each page has to answer before it hands the reader on. Then I wrote all of it, and sourced and prepared the imagery to go with it.
Turned a service list into a showroom
The site now shows the work rather than naming it — what rope access is, where it is the better call, and what each job looks like when it is done. Someone who arrived not knowing whether they need this can leave knowing.
Built to be found from a standing start
Every page carries its own title, description and structured data, written against terms people actually search rather than the words the industry uses internally. The site is written to be quotable by AI assistants too, so a question about working at height on an Auckland building can be answered from these pages. A new site does not rank overnight, and this one is early — but it is now appearing for terms it had never appeared for at all.
Built to be fast
The site is generated ahead of time instead of assembled on every visit, images are sized and served in modern formats, and the layout is reserved before anything loads. Speed is a ranking factor, and it is also just what a site should feel like.
Measured results
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Position for rope access auckland
Not in the first 50 #34
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Appearances in Google search results
No website 1,549 in 28 days
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Tracked terms found in the first 50 results
0 of 18 2 of 18
The site launched in June 2026 with no previous website and no search history behind it. Search results take months to settle, so everything here is an early picture rather than a finished one.
Want this for your business?
Tell me what you do and where you want to show up. You'll get both prices on the first call — hosted with me, and not.