Website design for small businesses that need the phone to ring.
Websites built for New Zealand small businesses — trades, service businesses and clinics — with the words written for you and the search work done in the same job.
The reason it never gets built is the words
Almost every small-business website that stalls, stalls in the same place. Not at the design. Not at the price. At the email that says: send us your content.
It is a reasonable-sounding request and it is where the job dies. You are on a roof, or under a sink, or with a patient. At seven in the evening you are not going to sit down and write eight hundred words about your own drainlaying business, and if you did you would hate them. So the folder sits there. Three months later the designer follows up, you feel bad, and the whole thing is quietly dropped.
This is not a discipline problem. Writing about your own work is genuinely difficult, and it is a completely different skill from doing the work. Asking a builder to do it is like asking a copywriter to hang a door and then blaming them when the door sticks.
So the words are included. Not as an upsell and not as an add-on — in every pack, at every price on the page.
Most small-business websites don't fail. They stall — at a blank page with “About us” at the top of it.
How the words actually get written
You answer a questionnaire. It asks the things only you know: what you actually do, which jobs you want more of, which ones you would rather never see again, where you work, what people ask you on the phone, and what you say back.
That last one matters more than anything else on the form. The answer you already give on the phone, in your own words, is almost always better than anything a website would have invented — and it is the answer a search engine and an AI assistant are both trying to find.
I write the pages from that, you get a round of changes, and it goes live. You are reading and correcting rather than starting at a blank page, which is a job that takes an evening instead of a season.
Fifteen pages, and why that number
A five-page website is a brochure. It says who you are and roughly what you do, and then it competes for one or two search terms against everybody else doing the same thing.
Fifteen pages is enough for a page per service and a page per area you actually work in. That is not padding — it is the difference between one page trying to rank for everything and fifteen pages each answering one real question somebody typed. It is also the single biggest thing you get here that a cheap package does not.
If you are in Auckland and would rather talk in the evening, that is how this works anyway. If you already have a site and it is the site that is the problem, start with a redesign instead. Either way the prices are all on one page.
At what the market charges per extra page, pages six through fifteen are worth more than most small businesses pay for an entire website.
Based on the $150 per additional page published at smallbusinesswebdesigns.co.nz/pricing, verified 24 August 2026.
You do the talking. I'll do the typing.
Tell me what your business does and where you want the work to come from. You'll get both prices on the first call — hosted with me, and not.
Questions people ask
Do I have to write the content for my small business website?
No. The words are written for you in every pack, drafted from a questionnaire and followed by a round of changes.
This is deliberate and it is the most useful thing on the inclusion list. Most web designers ask the client to supply the copy, and for a busy trade or service business that request is where the project stops. You answer questions about what you do and what people ask you on the phone; the pages get written from your answers.
How many pages does a small business website need?
Enough for one page per service and one page per area you work in — which for most trades and service businesses lands between eight and fifteen.
The entry pack includes up to fifteen for that reason. A five-page site has to make one page compete for every search term at once. Fifteen pages lets each one answer a single question somebody actually typed, which is how a small site outranks a bigger competitor.
What does a small business website cost in New Zealand?
Little Goat's packs are $890 to $1,990 excluding GST hosted with me, or $1,290 to $2,390 hosted elsewhere, plus $59 to $99 a month.
Elsewhere in the market, headline packages start around $599, but SSL, a contact form, analytics setup and every page past the fifth are commonly billed on top. MoneyHub advises readers not to pay more than $2,000 for a five or six page small-business site — every pack here sits under that when hosted with me.
Those competitor figures come from smallbusinesswebdesigns.co.nz/pricing and moneyhub.co.nz/auckland-web-designers.html, verified on 24 August 2026. They describe another business, so they carry a date and get re-checked.
Will my website actually get me work?
A website earns nothing by existing. It earns when someone searching for what you do finds it, and when the site then makes it easy to get in touch.
That is why the search work is in the same job rather than sold separately afterwards. The pages are built to terms people actually search, the contact form is included rather than being an extra, and the Growth pack tracks the positions weekly so there is evidence either way rather than an assurance.
What kinds of small businesses do you build for?
Trades, service businesses and clinics, mostly — businesses where the customer is local, the decision is a phone call, and the owner is on the tools rather than at a desk.
That shapes how the work runs as much as what gets built: replies come in the evenings and at weekends, the questionnaire replaces a long briefing meeting, and the support allowance each month is capped and written down so nobody is guessing what it covers.