Dr Liza Klein
A bilingual site replacing WordPress, with search visibility tracked in both languages.
Dental specialist
The problem
Dr Liza Klein treats halitosis in Belgrano, Buenos Aires. She came with a WordPress site, two audiences, and an address that was wrong in the one place it mattered most.
The footer named the wrong place
The old site published a street address that was not the clinic's. For a practice people find by searching for a specialist near them, the address is not a detail at the bottom of the page — it is the fact every map, directory and local result is built on. A wrong one quietly undoes the rest of the work.
One site was being asked to do two jobs
Someone searching for what causes bad breath and someone searching for a specialist to book an appointment with are at opposite ends of the same problem. Both were landing in the same place and reading the same page.
Two languages, one front door
Patients in Argentina and enquiries from overseas read in different languages and need different numbers to call, and the site asked them both to start in the same spot.
What I did
Made this the site you book on
This one is the practice itself: who Dr Klein is, what she has treated, the credentials behind it, and how to get an appointment. Every page is built to end in a booking rather than in more reading. The questions go to the companion site instead, so neither page has to be two things at once.
Fixed the address everywhere at once
The clinic's real address is now written in one place and used everywhere the site states it, so the version a search engine reads and the version a patient reads cannot drift apart.
Built it properly in two languages
Spanish for Argentina and English on its own set of pages, each with its own contact number and its own way in. Two real versions of the site, not a translation widget bolted on top.
Built to be found, and to load fast
Titles, descriptions, headings and structured data are set per page and per language, and the site is written so an AI assistant asked about halitosis specialists in Buenos Aires can answer from it. The site is generated ahead of time rather than assembled on every visit, with images sized and layout reserved before anything loads, so the Core Web Vitals hold up on a phone. Nothing clinical goes live without Dr Klein signing it off first.
Measured results
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Average position for especialista en halitosis
33.3 3.3
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Clicks from Google
28 47
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Average position in Google
7.5 7.0
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Share of visits that became a click
3.61% 4.99%
YMYL. Search-visibility outcomes only — no health claims, and nothing here says anything about clinical results. The before and after below are equal-length windows either side of the launch, measured with the same instrument on both sides.
Want this for your business?
Tell me what you do and where you want to show up. You'll get both prices on the first call — hosted with me, and not.