HygieNZ
Website, search and paid, run as one loop with the rankings published live.
Commercial cleaning
The problem
HygieNZ clean hospitals, construction sites and offices across Auckland. The work was good. The website was not helping anyone find out.
The site was built on technology that had aged out
It had been built years earlier on tooling that had since fallen behind, and it showed in the two places a visitor actually notices: it was slow to load, and it was not turning up in search. Not ranking badly for its main terms. Not ranking for them at all.
Nothing on the site proved anything
Commercial cleaning is a trust purchase. Someone is deciding whether to let a contractor into a hospital ward, or into a half-finished building after the trades have gone home. The old site described the services and asserted they were done well, which is what every competitor also does. There was nowhere to show the actual work, and no sign of who had already trusted them.
Every service was pitched the same way
A hospital facilities manager and a site foreman are buying different things for different reasons, and neither of them wants to read the other one's page. One shape and one pitch had to cover all of it.
What I did
A modern layout, and a page per service that argues its own case
Each service now has a page written for the person who actually buys it, laid out so the offer is clear before any scrolling. Medical cleaning reads like medical cleaning. A builders clean reads like a builders clean.
Proof on the page, kept current without anyone maintaining it
Google reviews sync onto the site automatically, so the rating a visitor sees is the live one rather than a screenshot taken in a good week. Client logos run across the page, and there is a place to show completed projects rather than describe them.
Rebuilt to be found
Titles, descriptions, headings and structured data are set per page against the terms people actually search for, and the sitemap and robots file point search engines at the right things. The pages are also written to be quotable by AI assistants — clear declarative answers with the facts stated plainly, so a question asked of ChatGPT or an AI Overview can be answered from the page rather than around it.
Rebuilt to be fast
Images are sized and served in modern formats, layout is reserved before anything loads so the page does not jump under your thumb, and the Core Web Vitals are treated as a target rather than a report card. A cleaning company should not lose a lead because a phone gave up waiting.
Where HygieNZ ranks now
- construction site clean up services#2
Measured results
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Position for construction cleaning auckland
#24 #5
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Position for site cleaning auckland
#36 #14
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Tracked terms found in the first 50 results
7 of 21 13 of 21
Search positions are a snapshot on the date shown, not a permanent state — they move both ways, and one term here has moved down. HygieNZ analytics before 4 August 2026 overstates conversions because of a measurement change, so no enquiry or conversion figure is published on this page.
Want this for your business?
Tell me what you do and where you want to show up. You'll get both prices on the first call — hosted with me, and not.