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What should a website actually cost in New Zealand?

A plain breakdown of what web designers in Auckland charge in 2026, what is commonly billed as an extra, and what a working small-business website really costs once the add-ons are counted.

What Auckland actually charges in 2026

The honest answer is that the headline prices you see quoted are rarely the price you pay. A $599 package is a functioning website only after SSL, a contact form, analytics and a few more pages have been added, and each of those is usually a separate line on the invoice.

MoneyHub, which ranks near the top for this question, tells readers they should not pay more than $2,000 for a five or six page small-business site. That is a reasonable anchor. The table below is what gets added to it.

What gets billed separately, and what it costs

Every figure in the middle column is quoted publicly by web designers in Auckland right now. The right column is what the same thing costs in a Little Goat pack.

What other web designers commonly bill separately, against what is included here.
Item Often extra With us
SSL certificate $45/yr Included
Contact form $50 Included
Google Analytics setup $50 Included
Google Business Profile $100 Included
Each extra page $150 Included to 15
Blog page $100 Included
Photo gallery $100 Included
Map embed $50 Included

Middle column quoted publicly by web designers in Auckland. Verified 24 Aug 2026. Source

SSL certificates are free. They have been for a decade. If a quote has a line for $45 a year, that isn't a cost being passed on to you.

A website without a contact form isn't a cheaper website. It's a website that can't do its job.

What Little Goat charges

Both build prices are shown side by side — hosted with me, and hosted elsewhere — with the monthly beneath. All under the $2,000 ceiling MoneyHub tells readers to expect.

  • Get Found

    A business with no website, or one that embarrasses you.

    Hosted with me $890
    Hosted elsewhere $1,290

    $59 per month

    Up to 15 pages. At the $150 a page the competition charges, pages 6 to 15 are $1,500 on their own.

    The build

    • Up to 15 pages — every service, every area covered
    • Words written for you, drafted from a questionnaire, one round of changes
    • Mobile-first, accessible, fast
    • Contact form straight to your inbox
    • Google Analytics and Search Console connected and verified
    • Google Business Profile claimed, filled in, optimised
    • LocalBusiness schema
    • Titles, meta descriptions, alt text, sitemap, robots.txt
    • Your photos optimised, or stock sourced if you have none
    • Domain and SSL sorted

    Every month

    • Hosting, SSL, daily backups, uptime monitoring
    • Security and dependency updates
    • 30 minutes of changes (rolls over, capped at 90)
    • A summary in plain English: visits, enquiries, anything broken

  • Growth

    You want to be found for the things people actually search.

    Hosted with me $1,390
    Hosted elsewhere $1,690

    $69 per month

    The whole loop: keyword research, pages built to it, then a six-layer audit every week.

    The build, on top of Get Found

    • Real keyword research — scored, not guessed
    • Pages built to that keyword map rather than generically
    • Competitor analysis at kickoff
    • Full schema — Service per page, FAQPage, LocalBusiness
    • Written to be quotable by AI assistants: llms.txt, structured answers
    • Your baseline captured on day one, so the improvement is provable later

    Every month, on top of Get Found

    • A six-layer audit, every week
    • A monthly report in plain English — what moved, and what was done about it
    • Audit findings fixed: meta, schema, alt text, broken links, speed regressions
    • Tracked in AI answers: ChatGPT, Perplexity, Google's AI Overview
    • Position tracking on the agreed terms
    • Google Business Profile kept active
    • Keyword set reviewed quarterly

  • Systems

    The site has to do things, not just say them.

    Hosted with me from $1,990
    Hosted elsewhere from $2,390

    $99 per month

    From. Priced on what the system has to do, not on how many pages you have.

    One working system: a shop, bookings, logins, a quote calculator, or an integration with software you already run.

    The build, on top of Growth

    • One working system: shop, bookings, logins and member areas, a quote calculator, or an integration
    • Payments set up and tested end to end
    • Product or Service schema as appropriate
    • Automatic emails — receipts, confirmations, notifications
    • A staging copy, so changes are tested before they go live

    Every month, on top of Growth

    • The system watched, not just the site — payments, integrations, APIs
    • One hour of changes (rolls over, capped at three)
    • Priority response

  • Custom

    Nobody has built quite this before.

    Enquire

    A discovery call first, then a scoped quote in writing before anything starts.

    Usually means

    • Two or more languages
    • Migrating off something awkward
    • A catalogue big enough to need real search
    • Something genuinely unpriceable until we have talked

All prices NZD, excluding GST. No fixed term.

Want the number for your business?

Tell me what you do and how many pages it takes to explain it. You'll get both prices on the first call.

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